Consumer behavior Essay Example | Topics and Well Written Essays - 250 words - 2

Consumer behavior - Essay Example Mini Cooper is not only about culture and social appeal, with regard to functionality, it is also considered as one of the best in its class. It is fuel efficient, sports a comfortable interior, reliable and well engineered for its size. Almost all who purchased Mini Cooper are impressed with its performance even if it is just a small car. Undeniably, the Mini Cooper is a unique car with a strong cultural root which not all cars possessed. Many cars may have good performance and style in terms of engineering and aesthetic appeal but it does not have the charm of good ole England appeal where the Queen rides the car herself. Thus, marketers will capitalize on this because this the Mini Coopers comparative advantage against its competitors which they could never have no matter how good their engineering is because cultural significance cannot be invented. It is either you have it (the car) or you do